Selo started this journey because he wanted to make a difference and break the norm of how the clothing is made, more particularly the materials used and the methodology behind it. He knew that he wanted to create a line that focused on sustainability and quality made garments, and it was crucial.
The new line and ageaselo are also inspired by his Greek roots and culture. It’s important that we pay respect to our unique and diverse backgrounds and celebrate our heritage. Selo wants to leave something behind that our children will one day grow to appreciate and honour. Growing up with 3 generations of women, fashion always came easy. He’s had an entrepreneur mindset since the young age of 8 and knew he always wanted to put the energy and hard work into something he truly loves.